- Highlight the pair in your own creative way!
- Be creative and diverse and show how Havaianas’ pair can be versatile and usable in any occasion.
- Be free-spirited, and keep things natural.
- Avoid complex backgrounds, and overly pose-y, or overly sensual shots.
- Smile, and have fun!
- Be upbeat and energetic!
- Inspire and uplift others people and be engaging through using cheerful expressions and calls to action that bring people together.
- Be human
- Connect with others and build trust and partnership by using inviting and welcoming everyday expressions.
- Be playful!
- Surprise and delight people as you connect with them through relatable lingo and colorful expressions.
What to Avoid
- Avoid using color filters.
- Avoid religious or political references or those that may be potentially offensive to others.
- Avoid alcoholic beverages, or cigarettes in the foreground.